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Home        Vol  VI    Issue 32           April 26, 2011         Previous Issues

 

 

Combination of Shakespearian Theater and Rugged Outdoors Gives Retirees in Delightful Ashland, Oregon Plenty to Do Year-Round

Cost of Living:  Above the National Average

 

Anyone who loves the works of William Shakespeare will enjoy cozy, picturesque Ashland, Oregon (population 22,000) because the Bard of Avon and Ashland have been inseparable for more than 70 years.  Once the stomping grounds of Shasta Native Americans, fur trappers and gold miners, today Ashland sports the nationally-known, Tony Award-winning Oregon Shakespeare Festival (OSF), a 9-month long annual event (February through October) that each year attracts nearly 400,000 attendees from around the country.  It is this deeply ingrained theater culture, lush Siskiyou mountain scenery, low crime rate and high quality of life that brings retirees, and a lot of wealthy California transplants, to Ashland.  Of the population, 26% is age 45 to 64, and 15% is age 65 years of age or better.
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Swaddled by the rugged Rogue Valley of southern Oregon, this idyllic spot has a great energy.  The median cost of living is 25% above the national average, and charm is in abundance.   Real estate prices have dropped significantly since the beginning of the recession, but the median home price is still $375,000, well above the national median.   This price will fetch an elegant, turn-of-the-last-century, restored bungalow with 1,000 sq. ft., 2 to 3 bedrooms and 1.5 baths in a leafy neighborhood or a somewhat funky, 1960s ranch-style home with 2,500 sq. ft., 3 bedrooms and 2 baths.   Apartments are in short supply.

Ashland is also the site of attractive, well-designed Mountain Meadows, an active adult community with condominiums and single family homes starting in the high-$100,000s.  This development has an excellent reputation and has won a number of awards, including in 1999 the "Best Active Adult Community in America" Award from the National Council on Seniors' Housing.    Furnished homes are also available for lease.  

Ashland's property tax rate is close to 1% of a home's fair market value, depending on whether the property is inside or outside of city limits.   The annual taxes on a $375,000 home in town are approximately $3,635.  There is no homestead exemption, but homeowners age 62+ with an annual income less than $38,500 may qualify for postponement of their real estate taxes.   Oregon does not tax Social Security or railroad retirement benefits, and depending on income, some  retirement pension income may be excluded from state income tax.

It is difficult to overstate the Oregon Shakespeare Festival's significance to Ashland.  It is more of a phenomenon than a festival.  The OSF is one of the nation's oldest and largest non-profit, professional theater companies, presenting eleven plays and 780 performances in three theaters (one outdoor) and selling 400,000 tickets to 100,000 out of town theater lovers each year.  Costumed Shakespearian actors roam the streets greeting visitors, and quaint Elizabethan-themed shops dot Ashland Plaza in the downtown area.  

In addition to the OSF, Ashland has four other theaters and nearly thirty art galleries, most located within a few blocks of each other downtown where there are specialty boutiques, B&Bs, cozy bookstores and coffee shops.   Excellent restaurants are in good supply (there are 100 of them) and are primarily locally-owned.  Many have received praise from such magazines as Gourmet (now defunct) and Bon Appetit.   Residents also enjoy the tasty products of several local wineries and organic food markets.   And while many would expect Ashland to be a liberal oasis, voters are evenly divided between Republicans and Democrats.

 

Ashland, Oregon


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For those in search of music, the Ashland Community Band gives free concerts every Thursday evening;  the Smooth Jazz and Blues Festival is held in September and the Blues Festival takes place in January.  Nationally-known country, jazz, rock and classical music acts come to nearby Jacksonville to perform at the Britt Pavilion, an open-air amphitheater set among majestic ponderosa pines and native madrones.

Adjacent to Ashland Plaza downtown is historic Lithia Park, 100 beautiful acres of flowering plants, emerald green lawns, duck ponds, rose gardens, sycamore trees and romantic, secluded hideaways.   A wonderful spot to have a picnic in the summer, it becomes a tapestry of color in the fall and a quiet place to reflect during winter.  A huge network of walking and bicycling paths radiates from the park, and some of Ashland's most expensive and stately real estate surrounds it. 

Located where the Cascade Mountains and Klamath-Siskiyou Mountains converge, Ashland is surrounded by rugged and spectacular countryside.  While retirees come here for the theater culture, they also come for the outstanding outdoor recreation.   The Rogue River offers world-class rafting, fishing and boating.   Mount Ashland Ski Area has 23 runs and 80 miles of trails for cross-country skiers.  Emigrant Lake, six miles from town, is popular with boaters and swimmers.  Crater Lake National Park is a scenic 80-minute drive from Ashland, and the Oregon Caves National Monument is only two hours away.  There are also at least eight golf courses scattered throughout the Ashland-Medford area.

 

 

Southern Oregon University (population 5,000) is located here and sponsors the wonderful Osher Lifelong Learning Institute where retirees can take unlimited classes for $100 a semester and audit university classes for free.  Retirees also find volunteer opportunities throughout the community but mostly, perhaps not surprisingly, with the OSF, which has more than 600 volunteers.   Ashland is a good spot for wired (Internet) retirees as the city offers high-speed fiber optic connections to most of the community.  It is a safe spot, too, with a crime rate well below the national average.  

The Senior Program Center is managed by the city and is open Monday through Friday from 8:30 a.m. to 4:30 p.m.   Programs include health services, noon meals and social activities including dance classes, movies, writing groups, computer learning and more.   

Ashland Community Hospital is a 49-bed facility and a Level IV Adult Trauma Center with 70 doctors on staff.  It is fully accredited by the Joint Commission and meets or exceed national averages in nearly all specialty areas. Providence Medford Medical Center in nearby Medford (population 76,000) is one of the largest hospitals in the region and is a Level III Adult Trauma Center.  Both it and Ashland Community Hospital accept Medicare and Medicaid patients.    For military retirees, Roseburg VA Medical Center is in Roseburg, 75 miles away.

The Rogue Valley Transportation District runs buses on a limited loop around Ashland Monday through Friday.  The fare is $2 but people age 62 or better ride for $1.  Valley Lift offers a curb to curb service.  Rogue Valley International Airport, the closest airport, is in Medford and has limited flights.   

Retirees here enjoy a four season climate.  The weather can get chilly in the winter and stay relatively cool during the summer.    January daytime highs are usually in the 40s and 50s; lows are in the 20s and 30s.    Summer daytime temperatures are in the 70s and 80s; lows are in the 50s.  Annual rainfall is not as much as might be expected and averages just 20 inches.  Snowfall averages 2 to 3 inches per month from December through March.  On the comfort index, a combination of temperature and humidity, Ashland ranks well above the national average.    The sun shines 195 days of the year.  The air quality is below the national average, but the water quality is above the national average.

 

And while Ashland is cute, safe and provides a rich quality of life, retirement here has some drawbacks.  Southern Oregon is rural and economically depressed, and class lines between affluent Ashland newcomers and long-time residents are evident.   Some say the city has become pretentious, overly touristy and commercialized.  Real estate is expensive and probably overpriced, even today.    Between the University and the OSF, a lot of people come and go throughout the year, sometimes giving the town a transitory feeling.   Shopping is limited, primarily boutique-style and expensive.  Large retail and discount stores, including WalMart, are nowhere to be seen (but can be found in neighboring Talent, 5 miles away, and in Medford, about 15 miles away).   

Yet the people come, increasing Ashland's population by 15% in the last decade.    This "Jewel of the Rogue Valley" bedazzles many, and a more inviting retirement spot may be hard to find.

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